Video Advertising is a great way to promote your brand and get genuine customers or visitors to your product or website. Read all the modules and get Video Advertising Certification with the help of AdWords Video Advertising Exam Questions and Answers.
Here are all the updated Questions and Answers:
AdWords Video Advertising Certification Questions and Answers
TrueView in-display ads can run on:
§ The YouTube Network
§ YouTube and the Display Network
§ The Display Network
§ The Search Network and the Display Network
Which is a tip for optimizing a TrueView video for viewer engagement?
§ Run both an in-stream and an in-display version of the ad
§ Add a call-to-action overlay
§ Increase each target group’s bid by 100%
§ Add exclusions to the campaign
In which TrueView format(s) can an advertiser use a companion banner?
§ All of the listed answers are incorrect
§ In-stream and in-display
§ In-stream
§ In-display
TrueView in-stream ads and in-display ads appear, respectively:
§ at the top and bottom of videos
§ before videos and as clickable thumbnails
§ to the left and right of videos
§ as clickable thumbails and before videos
True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.
§ True
§ False
True or False: Advertisers can set bids per ad format.
§ False
§ True
TrueView in-display video ads run on:
§ YouTube video and search pages and the Display Network
§ The YouTube Network
§ The Display Network
§ The Search Network and the Display Network
A TrueView in-display video ad needs to be:
§ There isn’t a time limit
§ about 2 minutes
§ less than 30 seconds
§ more than 30 seconds
TrueView video campaigns can include:
§ videos uploaded directly to YouTube
§ images
§ text
§ other video formats
The initial remarketing list size for video campaigns includes users from the past:
§ You can’t include visitors from past days
§ 15 days
§ 540 days
§ 30 days
If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:
§ on targeted topics and affinity audiences
§ only on targeted topics
§ only on targeted affinity audiences
§ only when targeted topics and affinity audiences match
_________ ads can be created and managed through AdWords.
§ Masthead
§ TrueView
§ Reserve-bought
§ TV
A click on a companion banner:
§ can direct to a YouTube channel
§ All of the listed answers are correct
§ can direct to an external URL
§ counts as a view even if the person hasn’t watched 30 seconds of the ad
True or False: To get full access to YouTube Analytics, you need to link your AdWords and YouTube accounts.
§ False
§ True
An advertiser can use a remarketing tag to target people who’ve:
§ set up multiple YouTube accounts
§ searched on YouTube for videos about products like hers
§ posted videos on YouTube that mention her products
§ subscribed to or unsubcribed from her YouTube channel
True or False: IP address exclusion is not available for TrueView campaigns.
§ True
§ False
If your client wants to pay only when someone views an ad, you should use:
§ Text ads
§ TrueView in-stream ads
§ Viewable cost-per-thousand-impressions (vCPM) bidding
§ YouTube homepage ads
Which of these formats can be booked cross-screen (mobile and desktop)?
§ Rich Media Layouts Mastheads
§ Video Media Layout Mastheads
§ Rich Media Custom Mastheads
§ Video Mastheads
To run a TrueView video ad, the video must be uploaded to:
§ YouTube, with the privacy settings changed to “Private”
§ YouTube, with the privacy settings changed to “Public” or “Unlisted”
§ an advertiser’s website
§ any video hosting site
Which is a best practice for a successful TrueView in-stream ad?
§ Include a strong call-to-action so the viewer knows what to do
§ Add a frequency cap
§ All of the listed answer are correct
§ Use at least 3 types of targeting to find out which performs best
Video advertising on YouTube lets you:
§ pay a single monthly fee
§ use pay-per-report analytics and pay for click-throughs only
§ use pay-per-report analytics and pay a single monthly fee
§ use free video analytics
________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.
§ TrueView in-display ads
§ Companion banners
§ YouTube Mastheads
§ Companion Mastheads
With YouTube Analytics, you can track metrics on:
§ playback locations
§ cost per channel visitors
§ YouTube session lenght
§ TrueView ad skip rates
When is someone added to an advertiser’s video remarketing list?
§ When she views the ad for the second time
§ When she clicks the ad
§ When she views the ad
§ When she purchases something from the advertiser’s website
Which can’t be added to a TrueView video?
§ A call-to-action overlay
§ A ticker tape
§ A companion banner
§ A mobile app promo
True or False: More than one YouTube account can be linked to an AdWords account.
§ False
§ True
Which can be done in YouTube Analytics?
§ Check the count of TrueView earned actions
§ Check the conversion volume
§ Create remarketing lists
§ Check engagement reports
What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
§ The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
§ The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content – for example by clicking Install or watching the first 30 seconds of the ad – with CPV bidding
§ The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding
§ The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
If someone clicks a TrueView in-display ad, where do they land?
§ The ad’s destination URL
§ The advertiser’s website
§ The video on the YouTube watch page or advertiser’s channel
§ The advertiser’s YouTube Masthead
True or False: YouTube remarketing lists can be used with standard text and display ads.
§ True
§ False
TrueView in-stream ads can appear on:
§ the Google Play Store
§ YouTube watch pages
§ YouTube Mastheads
§ Google search results and YouTube watch pages
Which of these remarketing lists can be used for a video campaign?
§ People who clicked the +1 button on the advertiser’s Google+ page
§ All of the listed answers are correct
§ People who watched certain videos on the advertiser’s YouTube channel
§ People who skipped the advertiser’s TrueView in-stream ads
An advertiser can:
§ remarket video ads from the Search Network on the Display Network
§ optimize remarketing by raising bids on topics or channels that generate the greatest ad response
§ target viewers who are watching competitors ads on YouTube
§ combine an AdWords remarketing list with a Masthead ad unit
Where would a call-to-action (CTA) overlay show?
§ On videos on your channel
§ All of the listed answers are correct
§ On embedded videos
§ On TrueView in-display ads
Which can an advertiser include in a TrueView video ad to increase interactivity?
§ A scrolling banner
§ An animated GIF
§ A card
§ A blinking border
People are added to an advertiser’s video remarketing list when they:
§ click a text ad in Google search results
§ watch, comment on, like, or share a competitor’s YouTube video
§ sing in to YouTube
§ watch, comment on, like, or share a advertiser’s YouTube video
A viewer can skip watching a TrueView in-stream ad after:
§ 5 seconds
§ 10 seconds
§ 7 seconds
§ 2 seconds
_______ is used for video campaigns
§ Cost-per-acquisition (CPA) bidding
§ Cost-per-click (CPC) bidding
§ Cost-per-thousand-impressions (CPM) bidding
§ Cost-per-view (CPV) bidding
________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
§ Interest
§ Contextual
§ Placement
§ Topic
What is Masthead billing based on?
§ A flat daily fee
§ Impressions and clicks
§ Clicks
§ Impressions
The standard companion banner size for TrueView in-stream ads on YouTube is:
§ 300×80
§ 300×60
§ 300×600
§ 300×250
True or False: You can use contextual targeting with videos.
§ False
§ True
The most effective way to control the number of times someone sees an ad is by:
§ Lowering bidding levels
§ Monitoring audience retention metrics with YouTube Analytics
§ Setting a frequency cap
§ Setting a lower cost-per-view (CPV) bid at the target group level
What’s the maximum lenght a TrueView video ad can be?
§ 30 seconds
§ 7 minutes
§ There isn’t a time limit
§ 1 minute, 30 seconds
What does linking an AdWords account to a YouTube account let an advertiser do?
§ Create call-to-action (CTA) overlays
§ Access more video reporting metrics
§ Create a remarketing list
§ All of the listed answers are correct
What are best practices for creating a TrueView in-stream ad?
§ Provide clean next steps so customers can take action
§ Deliver the most important message early in the video
§ All of the listed answers are correct
§ Add a call-to-action (CTA) overlay
You can see average video-view duration metrics in:
§ reports in AdWords
§ the “Campaigns” tab in AdWords
§ the “Audience retention” tab in YouTube Analytics
§ Google Analytics
Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?
§ Clickthrough rate (CTR) and cost-per-click (CPC)
§ View rate and cost-per-click (CPC)
§ View rate, cost-per-view (CPV) and follow-on views
§ The targeting options that were used
With a Masthead ad, an advertiser can reserve:
§ The YouTube homepage
§ Specific videos
§ YouTube search pages
§ Specific channels
What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views and 300 clicks?
§ 0.02
§ 0.2
§ 0.11
§ 0.09
Call-to-action (CTA) overlays are compatible with:
§ TrueView in-display ads that are at least 30 seconds long
§ TrueView in-display ads only
§ TrueView in-stream ads only
§ any TrueView ad format
Video ads can appear on:
§ All of the listed answers are correct
§ Specific YouTube videos
§ Specific YouTube channels
§ Websites on the Display Network
True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.
§ True
§ False
True or False: TrueView in-stream ads and TrueView in-display ads can be in the same video campaign.
§ False
§ True
If your client wants a specific reach for a specific price on YouTube, you should use:
§ placement targeting
§ TrueView videos ads
§ affinity audiences
§ reservation buying
What percentage of video views on YouTube come from mobile devices?
§ More than 75%
§ More than 50%
§ Almost 15%
§ Almost 25%
True or False: Video ads may appear in videos marked “Private” on YouTube.
§ False
§ True
A TrueView in-stream ad view is counted when a viewer:
§ lands on the YouTube page where the ad is running
§ watches or skips the ad
§ watches the ad for a second time
§ engages with the ad, for example, by clicking a call to action
Which targeting methods can be used with TrueView ads?
§ Remarketing
§ Topics
§ Affinity and in-market audiences
§ All of the listed answers are correct
What’s needed for an advertiser to set up a video ad campaign?
§ A budget for creating professional video ads
§ A conversion rate of at least 5% on the Search Network
§ A base AdWords budget in addition to pay-per-click costs
§ A YouTube video
Video remarketing is a way to optimize:
§ cost-per-view (CPV) bidding strategies
§ video campaigns
§ bidding strategies
§ conversions
How can an advertiser calculate the view rate of a video campaign?
§ By dividing the number of clicks by the number of views
§ By looking at the percentage of viewers who watched the video until the last quartile
§ By dividing the number of views by the number of impressions
§ By dividing the number of impressions by the number of clicks
On average, how long does it take for a video ad to get approved?
§ 1 business day
§ 10 business days
§ 2 hours
§ Video ads instantly eligible to show on Yout and the Display Network
TrueView campaigns can help advertisers optimize for:
§ impressions
§ clicks
§ views and engagements
§ conversions
What’s an example of a managed placement for a TrueView in-stream ad?
§ All of the listed answers are correct
§ A website on the Display Network
§ A specific YouTube video
§ A YouTube channel
Which ad rotation option can’t used for video campaigns?
§ Optimize for conversions
§ Rotate evenly
§ Optimize for clicks
§ Optimize for views
An advertiser is charged for viewing a TrueView in-display ad when someone:
§ share the ad
§ watches a TrueView in-stream ad after watching a TrueView in-display ad
§ clicks and views the first frame of the ad
§ watches the entire ad
Frequency capping counts include:
§ only impressions that were viewable
§ only impressions that led to clicks
§ all impressions, including those that weren’t viewable
§ all impressions appearing in an ad position of “1”
What do earned actions measure?
§ Earned views, earned comments and earned likes
§ Earned visits to the website and earned comments
§ Earned visits to the website, earned views and earned comments
§ Earned conversions
Which devices can an advertiser target with a mobile video Masthead?
§ Android only
§ Mobile only
§ Tablet only
§ Both mobile and tablet
What does average view frequency measure?
§ The average number of times people have viewed the ad
§ All of the listed aswers are incorrect
§ The average view rate for the ad
§ The average number of channel views
TrueView in-display ads run on:
§ YouTube watch pages and Masthead ads and Google search results
§ Google TV, Google search results and the Display Network
§ YouTube homepage, channel, watch pages and search results and the Display Network
§ YouTube videos and search results and the Display Network
Which of these can be created to run on the Display Network?
§ VideoPlus ads
§ Homepage expandable Masthead ads
§ Lightbox ads and TrueView in-display ads
§ TrueView ads and VideoPlus ads
Video ads can run on:
§ The Display Network and video partner sites and apps
§ YouTube and the Display Network
§ YouTube only
§ YouTube and video partner sites and apps
What are the targeting options for Mastheads?
§ Affinity and remarketing
§ Topics and remarketing
§ Visitors to the YouTube homepage in a targeted country
§ Affinity, remarketing and topics
A client who wants to advertise before, during or after popular videos on the Display Network should:
§ add the keyword “video” to relevant campaigns
§ bundle display ads for each target audience
§ add a call-to-action (CTA) overlay to video ads
§ create a video ad campaign
Linking a YouTube channel to a Google+ page lets you:
§ manage multiple channels from on Google account
§ manage multiple channels from on Google account and let multiple people manage a channel
§ manage one channel from one Google account and let multiple people manage a channel
§ manage one channel from one Google account
How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?
§ By creating an AdWords conversion tracking code
§ By using Google Analytics
§ By using YouTube Analytics
§ You can’t measure conversions with the in-stream format
Why is average view frequency important to measure?
§ It tells you how many people are viewing the ad
§ It shows you how engaged people are with the ad
§ It shows how often the average person sees or interacts with the ad
§ It lets you continually track conversions
The best way to reserve an ad is to:
§ Contact a Google sales representative
§ Create a reservation campaign in AdWords
§ Create a standard video campaign
§ Enter specifications on the “Reservation tab”
Disclaimer: Using these answers resulted in 89%, so they are not all correct. Double check your answers while giving Video Advertising Certification exam!
