Adwords Shopping Advertising Certification Questions and Answers

Shopping Advertising campaigns are used by mostly E-commerce platforms to promote their products and services with the best response rate. If you want to have a Adwords Shopping Advertising Certification, you have to become expert. And once you are professional then you can have a Shopping Advertising Certification by giving few Questions and Answers, which are as follows:


AdWords Shopping Advertising Certification Questions and Answers

Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?
 Submit “1” as the “mpn” attribute
 Put “false” in the “identifier exists” attribute
 Submit a randomly generated number in the “gtin” attribute
 Put “unavailable” in the “gtin” attribute




Shopping ads can be targeted to:
 All countries where AdWords is available
 North America only
 Only countries where Google.com/shopping is available
 Select countries, listed in Google Merchant Center and AdWords Help Centers




Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?
 Set her budget to “accelerated” delivery
 Change the campaign priority to “high”
 Subdivide by brand and set more competitive bids for the brands individually
 Increase her “All products” bid




Which devices can Shopping ads appear on?
 Mobile phones and desktops
 Mobile phones
 Tablets and desktops
 Tablets, mobile phones and desktops




Campaign priority should be used when:
 You have multiple campaigns advertising the same products
 You want to separate your inventory by brand
 You want to lower the bid for a product group
 You have multiple sales to promote within the same campaign




For a Shopping campaign, you can use AdWords to:
 Manage and validate a website URL
 Submit product information
 Upload additional product images
 Manage ad group bids




How could you increase the number of conversions your Shopping campaign receives for about the same total cost?
 Decrease bids for product groups with a low cost per conversion and increase bids for product groups with a high cost per conversion
 Increase your campaign priority
 Remove product group subdivisions and bid on broader groups of products
 Increase bids for product groups with a low cost per conversion and decrease bids for product groups with a high cost per conversion




The attribute ‘identifier exists’ and value ‘FALSE’ should be used for:
 Used electronics
 Custom-made clothing
 New books for pre-order
 Items as part of a bundle




Merchants use Google Merchant Center for which purpose?
 Set campaign priority
 Upload product data through feeds or an API
 Manage Shopping campaign bids
 Set mobile bids on specific products




Why is it a best practice to set a bid for the “everything else in all products” product group?
 To include items not part of other product groups in your campaign
 To make it easier to target a location for certain products
 To control the websites on which your Product Listing Ads appear
 To be able to have one product group for mobile devices




Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?
 Add negative keywords to the product group
 Increase the campaign’s daily budget
 Remove any bid modifiers
 Increase bids on products groups




Enhanced cost-per-click (ECPC) bidding should be used to:
 Increase total impressions
 Bid for a target cost-per-acquisition (CPA)
 Drive engagement with product brand
 Optimize bids using converted clicks




Ruth is going to sell products that Google considers adult-oriented. How should she label her content?
 Identify products using the ‘adult’ attribute and in Google Merchant Center settings
 Include the text “adult” in the product description
 Mark ‘adult’ in a separate custom label attribute as part of the data feed
 Email the support team through the Google Merchant Center Help Centre




In Google Merchant Center, a target country is the country where:
 The retailer is located
 The products are sold and will be delivered to
 The products are manufactured
 The products are delivered from




Google Merchant Center can be used to:
 Update mobile bids for products
 View competitive benchmarks for Shopping campaigns
 Manage delivery settings for a shop
 Set campaign priority for products




You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?
 Check impressions for each product in Merchant Center
 See query-level product performance in the “Keywords” tab
 Understand which creative perform best in the “Ads” tab
 Segment performance by various shopping views in the “Dimensions” tab




When creating a file to upload to Merchant Centre, what format is accepted?
 Database File
 Tab Delimited File
 Format Excel File Format
 Google Document File




How should Chris estimate how a different bid amount would impact his shop’s online traffic?
 Download campaign performance data
 Check the “Diagnostics” tab in Google Merchant Center
 Use the Bid Simulator tool
 Review the benchmark cost per click (CPC) information in AdWords




Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. Why is Catherine’s data feed getting disapproved for incorrect availability?
 The ‘availability’ attribute is set as ‘in stock’
 The ‘availability date’ attribute is set as the toys’ release date
 The ‘availability’ attribute is set as ‘preorder’
 The ‘availability’ attribute is set as ‘out of stock’




What information do you need to enter in Google Merchant Center to create a Shopping campaign?
 Local business data feed
 Business address
 Verified and claimed website URL
 Promotion text




When preparing to submit a new data feed, you should:
 Include all items in your inventory
 Submit multiple feeds to process everything at once
 Submit a test data feed
 Give all feeds the same name for consistency




Vivian owns an art supply shop and traffic for her “painting” product group is increasing. What is one thing Vivian should do to optimize the performance of her painting products?
 Update the inventory by removing certain products
 Increase the maximum cost-per-click (max. CPC) bid for all products
 Remove subdivisions from the product group
 Subdivide the product group and move budget allocation to the best performing products




Which email contact does Google use to notify merchants about account warnings?
 Google Merchant Center technical contact
 Both Google Merchant Center technical contact and primary contact
 Google Merchant Center primary contact
 AdWords primary contact




Marie’s new camera product falls into two different Google product categories. What should she use for this attribute?
 Include only one category
 Use the ‘custom label’ attribute
 Include both categories in the attribute
 Submit the product twice using a different category each time




You should use multiple ad groups when you want to:
 Link products from a different Merchant Center account
 Target a different country within the same Shopping campaign
 Set a different priority on bidding within the same Shopping campaign
 Use a different bid modifier for products in the same Shopping campaign




Which AdWords campaign settings should Sarah choose in order to sell products to California residents only?
 Set the either country of sale to United States or location to California
 Set the country of sale to California only
 Set the both country of sale to United States and location to California
 Set the location to United States only




Michael was notified that his products were disapproved due to incorrect prices. Which of the following may have caused the disapproval?
 The landing page price is different from the feed price
 The shipping rates for the products were updated to £0.00
 A ‘sale price’ attribute is blank
 The availability for the products are listed as ‘out of stock’




You want to prevent your ads from appearing for certain search terms. How would you do it?
 Remove products from your product data
 Add negative keywords to your campaign or ad group
 Remove the related search terms from your product titles in your product data
 Put shorter descriptions in your product data




Shopping ads should be used for:
 Driving phone calls to a business
 Promoting products online
 Promoting brands
 Promoting services




Ben is creating product images. A common best practice is to:
 Include all varieties of a product in one image
 Ensure that all images are high-quality
 Display the merchant website name over all images
 Include brand names in the images




To subdivide products in Shopping campaigns using your own set product structure, you should use:
 AdWords labels
 Multiple data feeds
 Starred items
 Custom labels




May is in the process of expanding her shop to support more territories. May’s Google Merchant Center account was suspended after adding new data feeds. Why was her account suspended?
 The shipping attributes for a small number of items have different pricing from the default delivery at the account level
 The language on the landing pages doesn’t match the language of the target country
 The data feed includes products with the availability status “out of stock”
 The data feeds weren’t updated for 10 days




Shopping campaigns use:
 Ads promoting local and nearby services
 Keyword-targeted rich media ads
 Shopping ads created from product data in Google Merchant Center
 A combination of text ads and Shopping ads formats




Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin’, ‘mpn’ and ‘brand’ is valid?
 Only ‘mpn’ is required
 Both ‘gtin’ and ‘mpn’ must be included
 Only ‘brand’ is required
 Two identifiers from ‘gtin’, ‘mpn’ and ‘brand’ must be used




How are product groups used in Shopping campaigns?
 To create a list of keywords used to target Product Listing Ads to shoppers
 To bundle items sold as a package, like a camera and tripod stand
 To organize products within a data feed
 To bid on organized inventory in an ad group




How can Helen provide free shipping for a small group of promotional products?
 Update the ‘shipping’ attribute to a fixed delivery price of £0.00 for only the promotional products
 Add “Free shipping” to the Shopping campaign promotional text
 Set the default shipping for all products to a flat rate of £0.00
 Remove all shipping options from the Google Merchant Center account




You can use custom labels in a product data feed to:
 Tag products that you’d like to group in a Shopping campaign by values of your choosing
 Provide additional description information for shoppers in search results
 Add supplemental image URLs
 Submit product brand descriptions




Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:
 Share products between accounts
 Access multiple AdWords accounts
 Manage multiple domains with a single sign in
 Combine reporting on all data feeds across domains




Which can you sell on Google Shopping?
 Business services such as plumbing or locksmithing
 Hotel and travel fares
 Used goods
 Residential property




In order to offer products in different countries, you should:
 Use the same landing pages globally
 Always set prices in GBP
 List the products in the local language
 Use one feed for all products




What does impression share indicate about a product group?
 It provides an average benchmark of all similar products from other retailers
 It shows how many impressions your product group has received divided by the estimated number that it was eligible to receive
 It shows your product group impressions relative to other product groups in the same campaign
 It predicts your product group’s future impressions




Why can’t Ellen see any benchmark data for her new Shopping campaign?
 Her campaign has reached its daily budget limit
 She doesn’t have enough products in the campaign to compare to others
 There aren’t enough comparable products from other advertisers
 She is already outbidding her competitors




Suzie owns an clothes shop and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?
 ‘gtin’ Only
 ‘brand’ Only
 ‘mpn’ and ‘gtin’
 ‘gtin’ and ‘brand’




Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?
 A bid lower than the subdivisions
 Continue subdividing until there are no products in this group
 A bid that’s the average of the subdivisions
 A bid of zero




Which is a reason why Annie’s Google Merchant Center account would get suspended?
 She is only selling used products
 Her landing pages lead to error messages or non-existent pages
 She’s only been updating her data feeds every 10 days
 Her website doesn’t have a mobile version




Product groups are eligible for the bid simulator:
 When product listing ads have been included in enough auctions or accrued enough impressions
 Anytime after a product group is created in a shopping campaign
 Once the average cost-per-click(avg.CPC) is close to the maximum cost-per-click (max.CPC) bid
 Once a Budget cap has been reached for a product group




What’s the best way to indicate in a feed that a product is on sale for a limited time?
 Use the ‘sale price’ attribute
 Include “SALE” in the title of the item
 Upload the same item twice, once with a lower price
 Update the description of that specific item




What should Brian take into account when optimizing the ‘title’ attribute for his new line of bicycles?
 Include relevant attributes in the title such as brand, size and color
 Add additional keywords at the end of the title
 Include the bike style name only
 Use special characters such as exclamation marks




If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?
 Target cost-per-acquisition (target CPA) bidding
 Maximum cost-per-click (max. CPC) bidding
 Enhanced cost-per-click (ECPC) bidding
 Maximum cost-per-acquisition (max. CPA) bidding




To maintain an active data feed, you must update the feed every:
 6 months
 24 hours
 1 year
 30 days




Which is a required attribute when submitting a product to Google Merchant Centre?
 Availability date
 Additional image URLs
 Title
 Mobile landing page URL




Ryan’s shoe shop sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?
 Remove underperforming items from the inventory
 Increase the maximum cost per click (max. CPC) for all product groups
 Lower the maximum cost per click (max. CPC) for all product groups
 Increase the budget cap of the campaign




Jane is planning to add a popular brand of watches to her online shop. To help differentiate her products from her competitors, Jane should do which of the following:
 Change the price on the ad to be lower than the actual product price
 Use promotional text to highlight any deals
 Include bundled accessories in the product image
 Include her shop name on all watch images




What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?
 Automated phone messages to account owner
 Messaging in AdWords overview page
 Email contacts listed in account settings
 Messaging in Google Merchant Center overview page




Brian is expanding his shop to include antique goods. What should he do if there isn’t a unique product identifier available?
 Leave all unique product identifiers blank
 Add ‘unique’ to the ‘brand’ attribute
 Include the word “antique” in the titles of all products
 Use the exemption attribute ‘identifier exists’




Custom labels can be a great way for you to:
 Tell Google Merchant Center what products to avoid when uploading data
 Set the country in which your products will be sold
 Identify the delivery method used for your products
 Subdivide products into specific product groups in AdWords




You can use campaign priority to:
 Speed up how fast a campaign’s budget is spent throughout the day
 Tell Google which campaign’s bid to use for a product when the same product is included in multiple campaigns
 Make your Product Listing Ads more competitive in the auction
 Have Google prefer certain inventory in query matching and ad serving




Google Merchant Center is used to:
 Monitor the performance of Shopping campaigns
 Manage bidding for Shopping campaigns
 Host website images
 Submit product information




What is the best practice to reduce the processing time of a new feed?
 Upload both xml and csv files of the same products
 Divide the group of products into multiple data feed segments
 Submit the feed at midnight
 Create a new Google Merchant Center account for each new AdWords campaign




How can you lose your claimed URL?
 Your claimed URL authorization expired from Webmaster tools
 Another authorized owner of the website successfully verifies and claims your website URL
 Your website is updated but includes the same identifying Meta tag or HTML file
 You remove all data feeds from your Merchant Center account




If a product doesn’t have an image available, you should:
 Submit an image of a similar product
 Submit a placeholder image with a message, such as “Coming Soon”
 Submit a full color version of your shop’s logo
 Wait to submit the product until an image is ready




Matt is preparing for his shop’s big holiday sale. What should Matt do to make sure that the products that are on sale are organized on Google Shopping?
 Use a custom label to denote items included in the holiday sale
 Add “holiday sale” to the ‘title’ attribute of all items
 Classify the products under the “holiday” Google Product Category
 Change the ‘brand’ attribute of sale items to “holiday”


Disclaimer: All questions above are from live exams of the year. Using these answers resulted in 91%, so they are not all correct. Double check your answers while giving Adwords Shopping Advertising Certification exam!